By the end of this article you'll be able to create a Tag Routing Link for a LINE message or Richmenu: members with the tags you choose land on an exclusive page, everyone else lands on a regular page, and each group is tagged separately.

Before you start

• Available on all plans. The Free plan allows up to 10 Tag Routing Links; when you reach the limit you'll see Reached Plan Quantity Limit.
• You need Tag Routing Link permission. View Only lets you browse and see the data; to create, edit, move or delete links you need Editable, otherwise the buttons show No Edit Permission.
• The workspace must be connected to a LINE Official Account, and the tags you route on should already exist. See Create and manage tags.

Tag Routing Links at a glance

In the navigation bar, click Link Tool and choose Tag Routing Link.

The screenshot below shows the page. On the left are All Tag Routing Links and Folder. In the middle are the links in the current folder. Click a link, and Link Information on the right shows the link URL, the matched condition URL, the routing tag and the unmatched condition URL.

When someone clicks the link, OakMega routes them by their tags:

Who clicks	Goes to	Tags applied
Matches (has the Limited Routing Tag)	Matched Condition URL	Click the link to apply a tag + Apply tag for matched condition
Doesn't match	Unmatched Condition URL	Click the link to apply a tag + Apply tag for unmatched condition

The Multi-select Tag Rule decides how several routing tags are combined: All tags required means a member needs every tag; Any tag required means one of them is enough.

Create a Tag Routing Link

1. On the left, click the folder you want the link in, then click Create in the top-right. If all links are selected, you'll be asked to choose a folder first.
2. Under Basic Settings, enter a Link Name (up to 100 characters); this is the name shown in the list.
3. Under Link Information, the link code is generated for you. For a memorable URL, replace it with your own code (8–15 characters: Chinese, uppercase/lowercase English, numbers and the symbols - and _).
4. If you like, choose tags under Click the link to apply a tag (up to 3); everyone who clicks gets them.
5. Under Matched Condition URL, enter the URL for members who match, then choose the Limited Routing Tag (up to 20): click a tag folder on the left, then check tags on the right. Choose the Multi-select Tag Rule, and if you like, Apply tag for matched condition (up to 3).
6. Under Unmatched Condition URL, enter the URL for everyone else, and if you like, Apply tag for unmatched condition (up to 3).
7. Under Link Preview, enter a Link Title (up to 50 characters) and Link Description (up to 500 characters), which people see when the link is shared. The Link Preview Thumbnail is optional (1200 x 630 px recommended).
8. Click Save. You'll see Created successfully.

The animation below clicks Create in the Anniversary routing folder, enters the link name "Anniversary visit gift entry" and the matched condition URL, picks the routing tag 週年慶來店者 from the 常客 folder (tag names are the demo workspace's own data), then enters the unmatched condition URL.

The screenshot below shows the completed Create Tag Routing Link window:

Read link data

Click a link and switch to Link Data on the right:

• Link Historical Data: Total Number of Clicks and Total Number of Users, counting only clicks that were routed successfully.
• Routing Data: clicks and people for the matched and unmatched URLs separately. Editing the routing condition restarts this count.
• Link Interval Data: choose the past 24 hours, 7 days, 30 days or a custom date range to see charts of click data, region, system and browser.

To take the data with you, click "⋯" and choose Download Link Data (up to 10,000 records).

Edit, move and delete

• Edit: click Edit on the right. Changing the routing condition warns Updating conditions will reset routing data for all URLs; other data isn't affected. A changed URL takes about 24 hours to take effect, and messages you've already sent and QR codes you've printed will lead to the new URL. Changes to the link preview don't take effect immediately either.
• Move: click "⋯" at the top of the right panel and choose Move.
• Delete: click "⋯" at the top of the right panel and choose Delete. The confirmation says All content will be deleted.; click Delete. The link stops working, including links you've already sent.

The animation below clicks Anniversary visit gift entry, clicks "⋯" at the top of the right panel, chooses Delete and confirms; the link disappears from the list.

Folders work as elsewhere: click the + next to Folder to create one, and hover over a folder and use "⋯" to rename or delete it. Deleting a folder also deletes the links in it, and they stop working.

How it works

• Why route by tag? When you send one message to all your friends, a single link can show different content to different people, such as member prices for members and a sign-up page for everyone else, without splitting it into several messages.
• Only successful routes are counted. The clicks and people in the data are those who clicked and reached a target URL.
• A link code can't be reused. Codes are unique across all workspaces, and a deleted link's code can't be used again.

FAQ

Reached Plan Quantity Limit

The Free plan allows up to 10 Tag Routing Links. Delete links you no longer need, or upgrade your plan.

The routing data suddenly dropped to zero

Editing the routing condition (URLs, routing tags or the multi-select rule) restarts the routing data; total clicks and users aren't affected.

The tag picker says the folder has no tags

The tag folder you clicked is empty. Pick another tag folder, or type the tag name in the search box at the top.

Next steps

• Welcome new friends separately with a New/Existing Friend Link
• Create and manage tags
• Glossary