--- url: https://docs.oakmega.com/en/recipe/tiered-richmenu.md description: >- How to show VIP members a different Richmenu from regular friends in their LINE chat: mark VIPs with a tag, create a pass only VIPs can see and claim, build a segmented Richmenu with "VIP Voucher", "VIP Line" and "My Wallet" buttons, then apply it to VIP members in bulk from LINE Member Management. It also covers switching the menu for newly upgraded VIPs and switching it back when they're downgraded. --- This recipe helps a brand's CRM owners and marketers give VIP members their own Richmenu the moment they open the LINE chat: a voucher only VIPs can claim, a VIP line and their wallet. Regular friends keep seeing the usual menu. VIPs feel the difference, and regular friends never tap an offer they can't claim. ## Who this is for * **CRM owners** who already have membership tiers and want VIPs to get a different experience on LINE. * **Marketers** who don't want to give a VIP offer to every friend, only let VIPs see and claim it. When you're done you'll have a pass that only VIP members can see and claim, a VIP segmented Richmenu, and a way to apply the menu to VIPs and switch it when members move up or down a tier. The example below is the skincare brand "Sunleaf". The tag is the "VIP Member" tag from [Your first week with Service Center](https://docs.oakmega.com/en/recipe/service-center-first-week.md); the pass and the segmented Richmenu were actually created and applied in the OakMega manual demo workspace. ## Features you'll use | Feature | Role in this scenario | Minimum plan | Needs activation? | |---|---|---|---| | [Tag Management](https://docs.oakmega.com/en/guide/members/tag-management.md) | The "VIP Member" tag decides who can see the pass and whose menu changes | All plans (Free: up to 10 tags) | No | | [Pass](https://docs.oakmega.com/en/guide/marketing-tools/coupon.md) | The VIP voucher: tag-limited public, so only VIPs can see and claim it | Enterprise | Yes | | [Richmenu](https://docs.oakmega.com/en/guide/messages/richmenu.md) | The VIP segmented Richmenu: voucher, VIP line and wallet buttons | All plans | Segmented menu slots are limited | | [LINE Member Management](https://docs.oakmega.com/en/guide/members/line-member-list.md) | Filters VIP members and changes their Richmenu in bulk | Pro and above | No | ## Flow ![VIP Richmenu flow: Tag VIP Members — when spend hits the threshold, by hand or in bulk, the "VIP Member" tag in Tag Management → Create a VIP-only voucher — Distribution type: member claims; Wallet visibility: tag-limited public, "VIP Member"; one per member, valid 30 days after claiming → Build a VIP segmented richmenu — VIP Voucher: open the claim link; VIP Line: send text; My Wallet: open the wallet link → Apply it to VIP Members — filter VIP Members in LINE Members, bulk "Change Richmenu", other friends still see the default richmenu](https://docs.oakmega.com/en/recipe/images/tiered-richmenu-01-flow.png) 1. When a member reaches the VIP threshold, apply the "VIP Member" tag (by hand, in bulk, or automatically through a form or chatbot). 2. Create a VIP-only pass that's visible in the wallet only to "VIP Member". 3. Build a VIP segmented Richmenu: VIP Voucher (opens the claim link), VIP Line (sends text) and My Wallet (opens the wallet link). 4. In LINE Member Management, filter VIP members and change their Richmenu to the VIP menu in bulk. Other friends keep seeing the default Richmenu. ## How to set it up | Step | Where | Settings in this scenario | |---|---|---| | 1. Prepare the VIP tag | Member & Tag › Tag Management | "VIP Member" in the "Membership tiers" folder | | 2. Create the VIP-only pass | Web-based Tool › Pass | Folder "VIP perks": Member claims, Tag-limited public to "VIP Member", 1 per person, within 30 days of claiming | | 3. Build the VIP segmented Richmenu | LINE › Richmenu › Segmented Richmenu | "VIP member menu" with three buttons | | 4. Apply it to VIPs | LINE › Member Management | Filter "VIP Member" → batch **Change Richmenu** | ### 1. Prepare the VIP Member tag Under **Member & Tag › Tag Management**, check that you have a "VIP Member" tag (here it's the one in the "Membership tiers" folder). Who counts as a VIP is up to your own rules, say NT$30,000 in annual spending; in OakMega, that means applying "VIP Member" to those members. See [Create and manage tags](https://docs.oakmega.com/en/guide/members/tag-management.md). ### 2. Create the VIP-only pass Under **Web-based Tool › Pass**, add a folder "VIP perks" and a pass "VIP exclusive: NT$200 skincare voucher": 1. On **Basic settings**, upload the pass image and write the description (NT$200 off orders of NT$1,500 or more, one per member). 2. Under **Distribution settings**, set **Distribution type** to **Member claims**; set **Wallet visibility** to **Tag-limited public** and **Limited tags** to "VIP Member". 3. Under **Claim settings**, set a universal promo code and the **Total pass quantity**, and turn on **Limit claims per person** with 1. 4. On **Usage settings**, set **Usage period** to **Within N days of claiming** with 30. 5. Click **Save**, then **Confirm** in the confirmation dialog. The image below is this pass's distribution settings: members claim it, and only members with the "VIP Member" tag can see it in their wallet. ![Distribution settings of the pass: Distribution type Member claims; Wallet visibility set to Tag-limited public, Limited tags "VIP Member", and Tag multi-select rule set to Must have all tags](https://docs.oakmega.com/en/recipe/images/tiered-richmenu-02-coupon.png) **Distribution type can't be changed after saving**, so make sure it's Member claims before you save. Regular friends can't see this pass even if they get the claim link. For every field, see [Send passes (coupons)](https://docs.oakmega.com/en/guide/marketing-tools/coupon.md). ### 3. Build the VIP segmented Richmenu Under **LINE › Richmenu**, switch to the **Segmented Richmenu** tab and click the edit icon in the top-right of a slot that hasn't been set up: 1. Set **Richmenu Name** to "VIP member menu" and **Text Below Menu** to "VIP only", and turn on **Default Expand**. 2. Under **Content settings**, upload a three-panel menu image, choose **Grid layout**, and drag out three buttons: * Button 1 "VIP Voucher": **Open link**, with the pass's claim link (the **View pass link** in the pass list). * Button 2 "VIP Line": **Send text** "VIP line". Pair it with a chatbot on the same keyword that transfers members to the VIP support organization; see [One LINE Official Account, separate AI for after-sales and VIP](https://docs.oakmega.com/en/recipe/line-departments-different-ai.md). * Button 3 "My Wallet": **Open link**, with the wallet link (`https:///pass-wallet`). 3. Click **Save**. The image below is the content settings of the VIP member menu: each of the three buttons takes one panel; buttons 1 and 3 open a link and button 2 sends text. ![Content settings of the segmented Richmenu: Grid layout, the image split into three buttons, VIP Voucher, VIP Line and My Wallet; Button 1 opens the pass claim link, Button 2 sends the text "VIP line", Button 3 opens the wallet link](https://docs.oakmega.com/en/recipe/images/tiered-richmenu-03-segmented-menu.png) The number of segmented Richmenu slots is fixed. When they're all in use, **Reset** one you no longer need, or contact OakMega to buy more. For image requirements, see [Set up LINE Richmenus](https://docs.oakmega.com/en/guide/messages/richmenu.md). ### 4. Apply it to VIP members A segmented Richmenu has to be applied to members before they see it: 1. Under **LINE › Member Management**, use **Advanced Filter** to find members with the "VIP Member" tag. 2. Tick the select-all checkbox at the top-left of the list, then click **Change Richmenu** on the right. 3. Choose "**Segmented Richmenu | VIP member menu**" and click **Confirm**. ![The Change Richmenu dialog opened after selecting members in LINE Member Management: Default Richmenu on the left, "Segmented Richmenu | VIP member menu" selected on the right, Cancel and Confirm at the bottom](https://docs.oakmega.com/en/recipe/images/tiered-richmenu-04-switch-menu.png) Once applied, **Richmenu** under **Platform** in the member's details shows "Segmented Richmenu | VIP member menu". For filters and batch actions, see [View and filter LINE members](https://docs.oakmega.com/en/guide/members/line-member-list.md). ## How it works and limits The table below covers what happens when members move between tiers or links get shared. | Situation | Result | What to do | |---|---|---| | A member gets "VIP Member" later | **The menu doesn't change automatically**; Richmenus aren't linked to tags | Filter new VIPs regularly and change their menu in bulk, or add a **Richmenu** message to your upgrade announcement so the menu switches when they receive it | | A VIP is downgraded and the tag removed | The menu doesn't switch back automatically; they can no longer see or claim a VIP voucher they haven't claimed yet | Change their Richmenu back to "Default Richmenu" in Member Management | | A regular friend gets the VIP voucher link | They can't see the pass or claim it | Nothing to do; this is what Tag-limited public is for | | A VIP wants the regular menu back | Only the admin can switch it | An agent clicks **Switch Richmenu** under **Platform** in the member details in Service Center | | The default Richmenu changes for a campaign | VIPs aren't affected; the segmented menu takes priority | If VIPs should see the campaign too, update the VIP menu as well | **Segmented menus take priority over the default.** A member with a segmented Richmenu applied keeps seeing it until it's switched, removed, or that segmented menu is reset. ## What members see ① A VIP member opens the chat and sees the VIP menu at the bottom (the menu bar reads "VIP only"); ② tapping "VIP Voucher" opens the pass only VIPs can see, and tapping **Claim** puts it in their wallet. The chat is a mock-up, and the pass page was opened with the demo account. Both screens are a Chinese demo. ![① Mock-up (Chinese demo): a LINE chat with the message "Thanks for supporting Sunleaf! You've been upgraded to VIP Member. The menu at the bottom of the chat is now the VIP-only menu; tap VIP Voucher to claim your NT$200 skincare voucher", and below it a three-panel menu with VIP Voucher, VIP Line and My Wallet, the menu bar reading "VIP only"; ② The pass page on a phone (Chinese demo): VIP exclusive: NT$200 skincare voucher, "VIP members only: NT$200 off orders of NT$1,500 or more. One per member, valid for 30 days after claiming.", with the Claim button and a claim period of no limit below](https://docs.oakmega.com/en/recipe/images/tiered-richmenu-05-member-2phones.png) The table below compares what each kind of member sees. | Member | Menu in the chat | Tapping the VIP voucher link | |---|---|---| | VIP member (menu applied) | VIP member menu | Can see and claim it | | Just upgraded, menu not applied yet | Default Richmenu | Can see and claim it (the tag is already applied) | | Regular friend | Default Richmenu | Can't see the pass | ## How to check it's working | What you want to know | Where to look | |---|---| | How many VIPs have the menu | **Applied Members** on the segmented Richmenu card | | Who has it | **Download applied member data** from "⋯" on the segmented Richmenu card | | How many VIP vouchers were claimed and used | Claimed and used counts in the pass list | | How often the VIP menu buttons are tapped | Click **Convert to Deep Link** on a button's link, then check clicks under Deep Link | ## Variations * **Three tiers, three menus**: one segmented menu each for Gold, Silver and regular members, with a pass limited to each tier's tag. * **Switch the menu at the moment of upgrade**: post a "Congratulations, you're a VIP" article to new VIPs with a **Richmenu** message in it; members switch to the VIP menu when they receive it, with no batch action needed. * **A VIP entrance with a Tag Routing Link**: for a VIP-only event page, use one Tag Routing Link that sends VIPs to the event page and everyone else to a regular page; see the dealer portal in [Dealer management for manufacturers](https://docs.oakmega.com/en/recipe/manufacturing-dealer-network.md). ## Next steps * [Set up LINE Richmenus](https://docs.oakmega.com/en/guide/messages/richmenu.md) * [Send passes (coupons)](https://docs.oakmega.com/en/guide/marketing-tools/coupon.md) * [Win back inactive members](https://docs.oakmega.com/en/recipe/win-back-inactive.md)